Once in its neighbour's shadow, Jaigaon has now eclipsed Phuentsholing
Save for a few new constructions, the country's main commercial hub, Phuentsholing still wears the look it did some decades ago.
In juxtaposition, its neighbouring Indian town of Jaigaon across the border continues to flourish.
An elderly Jaigaon merchant remembered how tiny his town was more than some 20 years ago.
"It was known as Chandkona then," he said. "It was mostly filled with makeshift huts, from which people sold vegetables and fruits."
Elderly Phuentsholing town residents have witnessed the change, while remaining complacent about their stagnation. They said buildings mushroomed in the 1990's, followed by shopping complexes that sold imported garments, mainly from Thailand and China.
With expansive land, low labour and construction costs, and no municipal authority, Jaigaon expanded.
Selling goods at wholesale rate to smaller shops around the country was commercially viable.
Tshering Tenzin, a resident of Phuentsholing, said within last decade a lot of shops were sold along with the goods. "Shop owners were either unsatisfied or they failed to sustain," he said.
"The town is overshadowed by Jaigaon," said Tashi Wangmo, another resident.
With thousands of people from across the country choosing to shop in Jaigaon over Phuentsholing, it remains uncertain as to whether Phuentsholing really is the country's commercial hub.
Many Bhutanese are seen in Jaigaon as early as eight in the morning, and their shops are opening at about seven.
And the town offers a lot more compared to Phuentsholing. The cold may have pushed thousands from up north to Phuentsholing, but it may not be their only destination.
Apart from goods and commodities, Jaigaon also accommodates the Bhutanese in times of housing crunch.