| Bhutan
- The Land of Weaving and Textiles |
| Bhutan's
Textile Industry |
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Bhutan's
Economy |
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Bhutan Information |
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Promoting
Bhutanese culture through the national airline Druk Air |
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| Winning
Fabric: personal interpretation of Gross National Happiness through the
use of random colours by Aum Karma Yangchen
Partners
from the corporate and the development sectors in Bhutan have entered into
a new venture to work together towards a shared vision of fulfilling the
potential of Bhutanese weaving industry. This activity was jointly conceptualized
by Druk Air and UNDP Bhutan, with assistance from The Textile Museum with
the aim of bringing the corporate sector to participate in a development
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and work towards enhancing income generation activities of the rural
population in Bhutan.
In
line with this, a hand-woven textile design competition was held in Thimphu
on 17 March 2007 to select the best fabric for the uniforms of the national
airline's female cabin crew. Some 18 pieces of hand-woven textiles were
submitted for the competition. Speaking at the function, the Minister for
Home and Cultural Affairs Lyonpo Jigmi Y Thinley who is also the Chairman
of Druk Air said that the national carrier's uniform not only signifies
Druk Air's corporate identity but has greater implication. Importantly,
it represents Bhutan culture showcasing it to the world. He mentioned that
the first impression of Bhutan that visitors to the country experience
is through the air craft and also through the hospitality of the cabin
crew.
Therefore, "choosing the best textile to dress the cabin crew will
illustrate and introduce Bhutan's rich hand-woven culture to visitors",
Lyonpo added. The panel of judges included Lyonpo Jigmi Y Thinley, and
Design Director, Mr Tinnart Nisalak of Jim Thompson. Based on the winning
textile (see photo), the next step is to identity a suitable uniform design
for the female cabin crew through a national competition. The uniform will
be designed and produced by the Bhutanese in line with the overall objective
of promoting the Bhutanese weaving industry by providing a market for their
products.
| Source:
UNDP Bhutan - United Nations Development Programme,
March 2007 |
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